A business without personality and without heart is a business without a future. The foundation to both a company’s personality and its heart, lies in its core values. Outlining your business’ core values is essential as it will keep you aligned with your goals and will help keep you and your team on the same page. Charlie McCoy is the founder and CEO of Artisan Luxury Brands which is the parent company for a bevy of his businesses from his two Manhattan barber shops, Artisan Barber and Orchard & Ludlow to his men’s lifestyle online hub, The Grooming Alchemist.
As any entrepreneur he’s made his own rookie mistakes and one of those being failing to set core values at the start of a business launch. “When I first started Artisan Barber, I didn’t have any core values,” McCoy shares. “I would show up, hustle and work to provide a good atmosphere. I felt that it was enough to create the culture.” McCoy later realized that was not the case. As his business entered its fourth year, which is its maturity phase, following the infancy phase of the business, he developed his core values of gratitude, respect, creativity, consistency and solutions, pronounced as “ grace.
” Having gratitude is a key component of the Artisan Barber brand and it’s something that McCoy requires not only himself to have but his team as well. “Our work is something we should cherish and something we should appreciate. Gratitude is one of the things that leads one of the characteristics that my company and my team should exemplify.” For McCoy respect and creativity go a long way for his company. A smooth workday comes from respecting people’s time and boundaries and practicing tolerance with your coworkers.
Naturally, creativity makes Artisan Barber and any other company unique and idealistic, where new strategies and goals are formed. Being consistent and providing solutions is the final key to McCoy’s entrepreneurial success. By consistency, McCoy means maintaining the same level of dedication and effort from the start of your employment and throughout. “I’ve had team members give me two weeks of great work and then the latter half you can’t find them,” he expresses. “I have to come to work everyday and bury my personal issues, whatever I have going on, I can’t put that on my team. So, I hope that every person I work with would have the same sense of self-control and self-discipline and be consistent with who they say they are at work and as a person.”
Naturally, at any company problems will arise but for McCoy it’s all about finding the right people who focus more on the solutions rather than the problems. Solutions are key to improving a company’s organization and its culture. With these core values Artisan Barber has seen vast improvement in day-to-day business proceedings, create your own set of core values and you’ll benefit from the same success.